Classic champion Edwin Evers partners with OPTIMA Batteries for Healing Heroes in Action Tour
The 2016 GEICO Bassmaster Classic champion Edwin Evers is teaming up once again with OPTIMA Batteries and a new partner, B.A.S.S., with live coverage on Bassmaster.com, to give deserving Purple Heart veterans a once-in-a-lifetime fishing experience in the OPTIMA Batteries Healing Heroes in Action Tour presented by General Tire.
Now in its second year, the Healing Heroes in Action Tour supports the Wounded Warriors in Action Foundation, a national non-profit organization dedicated to serving the nation’s combat-wounded Purple Heart veterans through outdoor sporting activities.
“After a successful inaugural year, we’re honored to again bring these incredible, once-in-a-lifetime experiences to veterans and fans nationwide in a way only OPTIMA Batteries can,” said Cam Douglass, director of marketing for OPTIMA Batteries. “The addition of new partners and sponsors, as well as our longstanding relationship with Edwin, only help extend the impact this program has on the lives of deserving veterans as well as the foundation.”
The tour is set to raise funds through a Facebook auction on Evers’ page, where fans can bid for a chance to fish against Evers and a Purple Heart veteran in one of four events across America. All money raised goes directly to the Wounded Warriors in Action Foundation.
The 2015 tour raised more than $12,000 for the Foundation through five local events, but new partnerships with B.A.S.S. and presenting sponsor General Tire bring the tour to a national audience via livestream and extended coverage on Bassmaster.com.